In a country that prides itself on its abundance of cheap, comfortable goods, some business leaders have been forced to look to basics to boost sales.
“It’s definitely a lot easier to go out in the summer, wear a formal kimonos, and be a little bit more casual and wear a suit,” said Lisa Leppert, a senior marketing executive at a Canadian clothing company.
“If you want to make the business more impactful, it’s not really going to work.”
Lippert said she thinks the biggest obstacle to the adoption of the more casual, formal approach is the way business models have evolved.
“I think it’s very difficult to really build a brand that’s comfortable to wear,” she said.
“We can all say that we like to wear something with our suits, but it’s so difficult to make that work.”
Leppert said the traditional business model for many retailers in Canada is to focus on making the most of the environment and the people in it, while trying to be a good neighbour.
“The big problem is that there’s no one-size-fits-all for the world, so we have to find some way to build an environment that is just right for us,” she added.
The challenge for Canadian retailers, however, is that they often face competition from new competitors from overseas.
“There’s a lot of people who are more focused on the environment,” said Michael Tompkins, chief executive officer at Lebron’s Clothing, a Canadian apparel company based in London, Ont.
Tompkins said many people in the U.S. and Europe have found a niche in Canada where they can be more successful.””
The problem is, you’re just not going to be able to compete on the quality.”
Tompkins said many people in the U.S. and Europe have found a niche in Canada where they can be more successful.
“If you look at the apparel sector, it does have the most to offer,” he said.
“A lot of the people that are selling that apparel are in North America and Europe.”
While the trend of wearing formal and casual is certainly a global phenomenon, it has its own distinct cultural, social and cultural nuances.
Lebron said there is no one style for Canadian business owners.
“I think there’s a very distinct Canadian identity,” he added.
“When you’re in Canada, there’s one thing, and that’s being a Canadian.”
Tropical North American business owners, however.
like Lebons and Tompensys are looking to their local community for inspiration, which they believe can be found in many places in Canada.
“Canada is a place that is very welcoming to newcomers,” Lebrons said.
In an interview with CBC News, Lebion said the main challenges in building an eco-friendly business are marketing and getting the right people in place.
“For a lot, if you want it to be sustainable, it can’t be a single business,” he explained.
“You have to have multiple businesses.”
The main challenges are marketingand getting the correct people in position, he added, to promote the sustainability of their business and to educate potential customers about the business’s environmental sustainability.